Spring 2017 Major League Baseball "Set Registry Masters" Premium Auction
Topps designs from the late '60s were, as collectors concur, uninspired at best. Not all sets from this era, however, were bland. One of the most visually striking issues from this period was the 1967 Dexter Press Premiums. Measuring 5 1/2" by 7" and featuring gorgeous color photos of Major League Baseball's stars, this unnumbered 228-card set was distributed as a promotion by the Coca-Cola Company. Due to their large size and unorthodox distribution method, these cards are generally uncovered in less than top shape, as only 130 of the 1,315 examples graded by PSA have been assessed in mint or better condition.
No set from 1967 would be complete without Reds outfielder Pete Rose. The Cincinnati-born superstar was in the midst of his third of nine consecutive seasons hitting .300 or better when the '67 Dexter Press cards were being printed. PSA has handled only 24 copies of the oversized Rose card, and has yet to record a Mint 9 example. There is, however, a single Gem Mint 10 example—a card so close to perfection that it appears flawless under magnification. We are honored to offer Rose's 1967 Dexter Press Premium card in PSA 10 condition, a card so tough to locate in high grade that the next highest example is a PSA 8. The last sale of a mid-grade specimen was in December, when a PSA 6 EX-MT copy sold on eBay for $859. That card was a full four grades lower than our spotless PSA 10 offering.
Charlie Hustle collectors, no doubt emulating their hero, are among the most competitive in the hobby, and this gem mint Rose is the cardboard equivalent of a rocket booster for your PSA Master Set Registry. Want to launch your set out of the stratosphere? This perfect PSA 10 will help you shoot to #1.
1967 Dexter Press Premiums Pete Rose PSA 10 Gem Mint Pop 1
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